Picture this – I see a job posting. I am fully qualified. I send my résumé. I hear nothing. I then repeat Step 1 (I see a job posting… etc.)
Here’s how a good job search plan compares to a strong marketing and sales plan.
Job Goal = Product Demand.
Job Skills = Product Features.
Job Accomplishments = What can the Product do?
Job Location = Territory Analysis.
Who is Hiring? = Who is the Customer?
Résumé = Sales Brochure / Material.
Job Networking = Marketing / Advertising.
Job Interview = Sales Call / Presentation.
Job Salary = What is the Product Price?
Job Offer = Closing the Sale!
It’s not always the best job candidate that gets the interview and the job, it’s who executes the job search plan (marketing and sales) the best.
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